莠疲怦螂ｳ 蝨ｭ荳�縺ｮ襍ｰ繧頑婿

1. 髱ｩ譁ｰ逧�縺ｧ縺ゅｋ縺薙→ (Is innovative)
2. 萓ｿ蛻ｩ縺ｪ陬ｽ蜩√〒縺ゅｋ縺薙→ (Makes a product useful)
3. 鄒弱＠縺�縺薙→ (Is aesthetic)
4. 蛻�縺九ｊ繧�縺吶＞陬ｽ蜩√↓縺吶ｋ縺薙→ (Makes a product understandable)
5. 縺ｧ縺励ｃ縺ｰ繧峨↑縺�縺薙→ (Is unobtrusive)
6. 豁｣逶ｴ縺ｪ縺薙→ (Is honest)
7. 諱剃ｹ�逧�縺ｪ縺薙→ (Is long-lasting)
8. 鬥門ｰｾ荳�雋ｫ縺励※縺�繧九％縺ｨ (Is thorough down to the last detail)
9. 迺ｰ蠅�縺ｫ驟肴�ｮ縺吶ｋ縺薙→ (Is environmentally friendly)
10. 蜿ｯ閭ｽ縺ｪ髯舌ｊ繝�繧ｶ繧､繝ｳ繧偵＠縺ｪ縺�縺薙→ (Is as little design as possible)